identity

AVTO Bold
Walter Santomauro

Inspired by the typography system Kraliçe (2011) designed by Project Projects for SALT, AVTO sought to create a dynamic graphic language in 2017. Designer Walter Santomauro produced a typographical work that contains the four letters which became AVTO’s legacy logo, alongside other Latin letters, punctuation marks, and symbols specific to English and Turkish languages. AVTO Bold is the result of this process, a sans serif hybrid font with angular and curved characters. The idea behind its design is to embed the identity throughout the font instead of emphasizing the letters A‑V-T‑O. The typeface will be open access in .otf file format with the launch of the revamped avtoonline.org soon.