identity

About the Constellation Logo Design
Walter Santomauro

Designed by Wal­ter San­tomau­ro, AVTO’s logo is a com­bi­na­tion of two straight and invert­ed aster­isms (⁂) which out­lines the form of the let­ters A and V. The con­stel­la­tion-like visu­al empha­sizes the user-ori­ent­ed approach of the orga­ni­za­tion, its open and mal­leable struc­ture, and the equal­i­ty among con­stituents. The logo con­sists of six aster­isks (*) and was designed based on the sign’s abil­i­ty to sub­sti­tute all sym­bols. It con­sti­tutes a visu­al sys­tem that records the changes that will take effect in the orga­ni­za­tion over time. Upon invi­ta­tions to be extend­ed at reg­u­lar inter­vals, dif­fer­ent visu­als will replace the stars in the logo. The con­stel­la­tion sys­tem is designed not as an insis­tence on a fixed and bound­ed com­po­si­tion­al order, but so as to be inter­pret­ed by con­trib­u­tors whose prac­tice is not relat­ed to design.